Beauty Industry

HSN to Launch Sofia Fragrance

Sofia Vergara is moving on from fashion to fragrance.

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By: Jamie Matusow

Editor-in-Chief

Sofia Vergara, star of Modern Family, is launching her first fragrance in April, with Home Shopping Network (HSN). It’s named Sofia.

The pink juice is in a rectangular shaped bottle, with a clear square cap. And, it contains notes made from her favorite Columbian flowers.

The top notes consist of blackberry, sparkling cassis buds and plum. The middle notes are purple violet, Colombian Rose and Colombian Orchid. Base notes consist of earthy woods, vanilla and sandalwood.

Vergara told WWD, “I wanted to make sure it was a great product and that I was going with the right people. I usually don’t like getting into things where I don’t have a say. I just don’t want to give them my name and say, ‘Do whatever you want.’ I am trying to create my brand.”

Sofia also has endorsement deals with Head & Shoulders and CoverGirl – and even recruited her relatives for one ad campaign.

Photos: (on L) Sofia Vergara/Facebook

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